Pixels (also known as pixels tags or clear GIFs) are transparent graphic images placed on a website. We typically use pixels in combination with cookies to measure the actions of our website visitors. For example, we may use pixels to track how many of our users are visiting our website because they clicked on our advertisement on one of our partner’s websites (and whether such a visit led to a purchase). This is to allow us to attribute such successful conversions to our advertising partners. We may also use pixels to create a custom audience together with our advertising partners, so we can provide targeted ads on their networks.
For ease of reference, we will call all tracking technologies ‘cookies’ going forward.
There are two main types of cookies
- are temporary cookies
- remain in the cookie file of your browser until you leave the site
- allow you to carry information across pages of our site and avoid having to re-enter information
- allow you to access stored information within the registration process
- allow you to apply discounts depending on where and how you entered the site
- cannot read by a website other than the one that sent the cookie
- remain in the cookie file of your browser for much longer – the length of time will depend on the lifetime of the specific cookie
- allow you to maintain a shopping basket – i.e., if you leave the site and come back later, items saved in your basket will still be there
- help us to recognize you as a unique visitor (by using an ID number) when you return to our website
- allow us to tailor content to match your preferences. This also prevents you from having to Log In on every visit
- allow us to provide personalized advertising to you
- Except for the cookie cannot read on any website.